Marketing automation for real estate agencies
Listing alerts, buyer nurture sequences, agent recruiting — built for brokerages who want one platform instead of seven.
The real estate agencies marketing problem
We've worked with real estate agencies operators. Here's what keeps breaking.
Leads go cold in 24 hours
Industry data: lead-to-call response time over 5 minutes drops conversion 80%. Conduit auto-DMs and auto-texts inbound leads in under 60 seconds.
MLS data lives in a silo
Listings, status changes, price drops live in the MLS. Conduit ingests via RETS / RESO Web API and triggers buyer alerts, nurture sequences, and social posts.
Agent recruiting requires high-touch outreach
Brokerages need to constantly recruit. Conduit Outreach handles cold email + LinkedIn sequences targeting agents at competing brokerages.
How Conduit fits real estate agencies
Inbox automation (lead response)
Auto-respond to inbound leads from Zillow, Realtor.com, listing pages — under 60s response time.
Publisher (listing promotion)
Auto-post new listings to IG, TikTok, FB, LinkedIn from MLS data. Branded templates per agent.
Outreach (recruiting + buyer nurture)
Cold email + LinkedIn sequences to recruit agents. Drip campaigns for buyer leads at each stage of the funnel.
Docs (showing agreements + offers)
Send buyer-broker agreements and offer documents via magic-link. E-signature, deposit on sign via Stripe.
Analytics (per-agent ROI)
Source-to-close attribution per agent. Useful for setting agent splits based on lead-source ROI.
Flows (status-change automations)
Listing status changes (active → pending → sold) trigger social posts, buyer notifications, and seller updates automatically.
Real estate marketing economics
Real estate has the highest cost-per-lead in mainstream marketing — Zillow leads average $50-$150, paid Google clicks for "homes for sale [city]" top $40. Speed-to-lead is the single biggest predictor of conversion: agents who respond in under 5 minutes close 80% more than those who respond in over 30 minutes.
Conduit Inbox + Flows are built for this. Inbound webhook from Zillow / listing pages / forms fires a Flow within seconds: instant auto-DM or auto-text, calendar link in second message, agent assignment, follow-up sequence kicked off in case the lead doesn't respond.
Why brokerages consolidate to Conduit
The typical brokerage stack: BoomTown / Follow Up Boss / kvCORE for CRM ($800-$2,000/mo), Mailchimp / Constant Contact for email ($50-$200/mo), Hootsuite / Buffer for social ($50-$200/mo), Birdeye / Podium for reviews ($150-$300/mo), DocuSign for offers ($25-$45/user/mo).
For a 12-agent brokerage that adds up to $1,500-$3,500/mo across 5-7 tools. Conduit Atelier at $997/mo replaces all of them and adds Outreach (recruiting) + Enrichment (lead intelligence) on top.
Composite scenarios
Hypothetical agency scenarios drawn from real engagements. Names are illustrative.
Composite: Sacramento boutique brokerage
12 agents, $300M annual transactions, using BoomTown ($1,500/mo) + Mailchimp + Hootsuite. Lead response time 4+ hours overnight.
Migrated to Conduit Atelier. Lead response under 90 seconds 24/7. Drip nurture conversion up 31% in 6 months. Tool consolidation saved $1,400/mo.
Composite: Solo top-producer agent
$80M individual production, 1-person team, juggling Follow Up Boss + Smartlead + Buffer + Calendly.
Conduit Growth replaced 4 tools. Saved $310/mo. Multi-channel sequences (email + LinkedIn + IG DM) increased recruit response 2.4×.
Composite: 8-agent commercial team
Long sales cycles (18-36 months), needed multi-touch nurture across email + LinkedIn for lease + sales prospects.
Built 4 long-cycle Flows in Conduit. Pipeline visibility for the broker increased materially. Closed 2 mid-7-figure deals attributable to nurture sequences in year 1.
Right-sized pricing for real estate agencies
Solo agents and small teams: Growth ($397/mo). Mid-size brokerages (10-25 agents): Atelier ($997/mo) for unlimited agent workspaces. Typically replaces BoomTown / Follow Up Boss ($1,500/mo) + Mailchimp ($75/mo) + Hootsuite ($99/mo) — net savings $1,200+/mo.
real estate agencies — FAQ
- Does Conduit integrate with my MLS?
- Conduit supports RETS and RESO Web API for MLS feeds. Most US MLSes are accessible — initial setup takes 1-2 weeks for credentials and field mapping.
- Can I auto-post new listings to social?
- Yes — listing-status webhook from MLS triggers Conduit Publisher to generate a branded carousel post per agent, schedule it to IG, FB, and LinkedIn.
- TCPA compliance for SMS?
- Conduit handles consent, STOP, HELP keywords. Real estate agents should also document opt-in source per lead.
- Lead-source attribution?
- Yes — every lead is tagged with source on intake. Conduit Analytics shows close-rate and average commission per source.
- Per-agent branding?
- Yes — each agent gets a sub-workspace with their own branded email signature, link-in-bio page, and outbound sender. Atelier tier supports unlimited agents.
- Showing agreement signing?
- Conduit Docs sends buyer-broker agreements and offer documents via magic-link. Audit log captures signer IP, timestamp, identity.
- Migration from Follow Up Boss / BoomTown?
- CSV export from FUB or BoomTown → Conduit import. Lead history, tags, and notes preserved. Active drip campaigns need to be recreated as Conduit sequences (~1-2 days of work).
- Recruiting agents from competing brokerages?
- Conduit Outreach + Enrichment can build target lists of licensed agents in your market. LinkedIn + email sequences run with the same warmup and deliverability discipline as B2B cold outreach.