The Conduit blog
Long-form articles from operators running Conduit at agency scale.
Multi-channel attribution from the bottom up — a practical 2026 guide
Top-down attribution (UTMs + analytics + Google Analytics 4) tells you what you already know. Bottom-up attribution (asking customers, modeled marketing mix, contact-graph reconstruction) tells you what you don't. Here's how to do both.
Cold email deliverability in 2026 — the complete operator's guide
Gmail rolled out enforcement of DMARC + 0.3% complaint thresholds in February 2024. Yahoo followed. Microsoft followed in late 2025. Cold email in 2026 is a fundamentally different game than it was in 2022 — and most senders haven't updated their playbook.
Predictive lead scoring explained — what it is, what it isn't, and how to do it well
Predictive lead scoring sounds like magic. In practice, it's a regression model trained on historical conversion data. The success or failure of an implementation comes down to data hygiene, not model sophistication.
How to replace ManyChat without losing a single flow
Migrating off ManyChat is a 1-2 week project if you plan it. It's a 4-6 week disaster if you don't. Here's the playbook we use at Bamberg Digital when we move client accounts from ManyChat to Conduit.
The modern agency tech stack in 2026 — every tool, every cost
The average mid-size digital marketing agency runs 14 SaaS subscriptions and spends $2,400-$4,500/month on tooling alone. Most of those tools could be replaced by one platform. Here's the full breakdown.
Instagram DM automation in 2026 — the real rate limits
Meta publishes rate limits in their developer documentation. The actual production limits are different — sometimes stricter, sometimes more lenient. This is the operator's guide to what really happens.
Conduit vs the bundle — the actual economics of consolidation
Tool consolidation pitches usually focus on licensing fee savings. The real savings are in operating overhead, integration tax, and onboarding speed. Here's the 3-year TCO model we use at Bamberg Digital.
White-label marketing platforms for agencies — the 2026 buyer's guide
Agencies have always wanted white-label tools. Most vendors offer a watered-down version. Here's what white-label actually should mean — and how the major platforms stack up.
How Bronzly uses Conduit — case study of a vertical SaaS on a marketing platform
Bronzly is Conduit's first vertical SaaS customer. They embed Conduit's inbox, scheduling, and communication primitives directly into their product. Here's how the integration works and what we learned.
SendGrid vs Resend vs Postmark — the 2026 deliverability comparison
We've sent 4M+ transactional and marketing emails through SendGrid, Resend, and Postmark over the last year. Here's the side-by-side on deliverability, pricing, and operational fit.